As I'm sure you're already aware, this can mean a ton of different things. But, that being said, it can also be applied to everything that we do in everyday life. For my purposes, I'm referring to our Chair Massage business. We want to make sure that we're constantly sending the best, most qualified massage therapists to each of our client sites. We want to offer the latest in techniques, service, and features for each and every visit. It takes time, lots of hard work, and a desire to be the best. We definitely have room for improvement and we're working hard to get there.